Saturday, December 7, 2019

Facebook Sells Off Oculus Medium To Adobe

Facebook Sells Off Oculus Medium To Adobe

Facebook is selling Oculus Medium — a 3D virtual reality sculpting tool for creatives — to Adobe. The team was an expensive effort for Oculus and its sale signifies a broader rethinking within Facebook in what virtual reality projects they tackle in-house.
It’s clear that Oculus pumped an awful lot of money into Medium over the years and the sale probably isn’t great for the Oculus Medium team, if only because there is now a proper price tag attached to the effort that will be looming for the fairly niche software. Terms of the deal weren’t shared so who knows what kind of deal Adobe got.
What is nice is that Facebook went to the trouble of properly spinning out Medium. When Facebook shut down Oculus Story Studio, the company quietly laid off its employees. Medium is well-liked by a small community and it makes plenty of sense at Adobe where first-party integration with other products will undoubtedly make it better software. It’s nice to see it live on.
The sale of Medium after the purchase of Beat Saber-maker Beat Games really encapsulates the VR content strategy of Oculus at the moment. Non-gaming creative tools aren’t getting new investment, cinematic VR content isn’t being prioritized, and Facebook is preparing to buy more game studios with the goal of scaling their titles. For a division that has been talking only about the distant future for years, it’s a pragmatic strategy that probably signifies broader contentment with how things are looking on the hardware front.

Adobe Acquires Oculus Medium VR Sculpting App

Adobe is the new home for the Oculus Medium sculpting app, which Facebook originally launched three years ago.
The surprising move raises intriguing questions about the ongoing strategies in VR and AR by some of the world’s largest creative and technology companies. Medium was seen as a groundbreaking sculpting app on the PC-based Rift headset when it launched and has been updated a number of times over the last three years.
A blog post from Sebastien Deguy, the former CEO of Allegorithmic (and now vice president of Adobe’s 3D and immersive efforts after the acquisition of the company and its Substance tools), describes Medium’s shaping “as something we’d love to tackle. The redoubled investment of Adobe in the 3D and AR space finally allowed us to join forces and bring our complementary talents together. The Substance and Medium teams are ready to work together on the next generation of 3D tools.”
According to a tweet from the Substance Twitter account, and supported by additional tweets from Medium team members, “several members of the Medium team are moving to Adobe.”
The addition of Medium to Adobe’s range of creative tools gives the company a custom engine that can maximize visible detail while sculpting and may strengthen Adobe’s position offering a suite of creative tools for VR and AR creators.
The move raises intriguing questions also about the future of other creative VR tools, like the animation and 3D drawing app Quill at Facebook, as well as the Blocks and Tilt Brush tools at Google.
This story originally appeared on Uploadvr.Com. Copyright 2019

Adobe Buys VR Creative Tool Oculus Medium

Adobe on Friday announced that it's buying Oculus Medium, a virtual reality authoring tool born from Facebook's Oculus division, in bid to ramp up its VR strategy. Financial terms of the deal were not disclosed.
Medium is a VR creative tool that lets users sculpt, model and paint in an immersive environment. It was released by Oculus in 2016 and only works on the Oculus Rift VR device. 
Going forward, Adobe intends to use Medium to build out a portfolio of VR, 3D and immersive design services for creative professionals. The company said Medium complements Adobe's existing 3D and immersive offerings, including Photoshop, Dimension, After Effects, Substance and Aero.
"The Medium team and technology are an exciting addition to Adobe as we aim to meaningfully accelerate our 3D and immersive efforts," said Sebastien Deguy, VP of 3D and Immersive at Adobe. "The integration of Medium's tools and technology will greatly contribute to our 3D and immersive strategy."
Notably, Deguy is the founder of Allegorithmic, the 3D texture Adobe bought in January in an effort to bring more video and motion graphics tools into creative cloud. Allegorithmic's key product is Substance, a subscription-based suite of texture design tools widely used by video game creators, visual effects artists and graphic designers.
Deguy noted the Substance and Medium teams will work together "on the next generation of 3D tools."
For Adobe, both purchases line up with the company's continued investment in creative tools, as well as its acquisition-based approach to bringing new technologies into its portfolio. 

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